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 Edward DeJesus - Chief Executive Officer
Ed DeJesus is a founder and the CEO of JustZip.com. Ed’s entrepreneurial experience with start-ups and publicly traded companies, enabled him to define and drive the company’s business components, product requirements, and the website’s community contents. In 2003, Ed co-founded The Neighborhood Advertising Company, a free online marketplace, and the concept behind JustZip.com. In 2004, he led the joint development and merger with the founders of TheDirectoryCenter.com, now known as JustZipPages.com. In 2006 Ed recruited the team at SE Entertainment, formerly of MySpace/SETV, to produce JustZipTV, our entertainment channel with video services.
In his role of CEO, Ed is responsible for directing the company’s management team and sales strategies, while establishing JustZip’s vision, setting its goals, raising capital and driving its growth. Ed also draws upon his previous technical and management background. In 1998, he founded ALL-EDA, a consortium of Electronic Design Automation firms that he merged with Manufacturers’ Services Limited (MSL), a global supply-chain company. As MSL’s Vice President of Design Services, he drove engineering, manufacturing, sales, finance and M&A. His business units, which grew from zero to $32MM, were instrumental to MSL’s successful IPO in 2000.
Prior to MSL, Ed paralleled a successful career at Digital Equipment Corporation (DEC), while operating his own retail stores, managing his real estate and studying computer science at the University of Massachusetts and Boston University. At DEC, he pioneered their CAD systems as a PC designer and software developer. As a Principal Software Engineer, he was lead architect of PEARL, Digital’s AI knowledge-based design tool. His work was widely published and presented at the Artificial Intelligence and Design Automation conferences. He later held senior management positions and became Director of EDA at Digital’s Networks Products Division.
 Daniel Cassidy - President and Chief Operating Officer
Dan Cassidy is a co-founder of JustZip.com, the online marketplace that is “Local. Fast. And Free”. He is also the President and COO of Innovative Advertising Corporation (IAC), JustZip.com’s parent company. In his roles as President and Chief Operating Officer, Dan Cassidy is responsible for day-to-day operations including Finance, Sales, Marketing, and Customer Support.
Dan brings a strong entrepreneurial and academic background to JustZip.com, which includes Advertising, Graphic Design, Sales & Marketing, and Business Management. Armed with a BS degree from UMASS Lowell, Dan headed west and obtained AS degrees in Graphic Design and Marketing at San Diego State University. In 1985, he began his marketing career with Promotional Concepts of San Diego and quickly became regional sales manager for Southern California. He later joined Service Advertising, Inc (SAI) and lead the expansion of the San Diego based direct-marketing & advertising company into Northern CA. Within two years, Dan established additional sales operations in Nevada, Oregon and Arizona, which culminated in his promotion to Executive Vice President of Sales & Marketing.
In 1988, Dan left SAI and launched National Promotions Company (NPC), an Advertising and Marketing firm, which catered to small and medium sized retail businesses, in the San Jose/San Francisco Bay area. In ’94, NPC absorbed a smaller firm operated by a former colleague of Dan’s and they combined their administrative offices in San Diego. Over the next two years, the west coast Company grew to 35 employees, with sales approaching $2MM. The growth continued until an unfortunate family event occurred, prompting his plan to return to Massachusetts. A decision was made to pare down operations and eventually dissolve the west coast business. Dan then made plans to move back east to be with his family.
Returning to Massachusetts, Dan assumed management positions at other Massachusetts firms while retaining his NPC business and a goal of creating, low cost, on-line marketing for local business owners. In 2000, he enlisted a trio of engineers to develop tools for streamlining the web page creation process and hosting of an on-line business directory. Together they created a division called TheDirectoryCenter.com (TDC). In early 2002, Dan established Innovative Advertising Corporation as TDC’s e-commerce parent. In mid 2004, Dan and his TDC co-founders met with the principals of TheHood.com, and the concept for JustZip.com was born. Dan was instrumental in driving the joint development venture and the eventual merger between TheHood.com and TheDirectoryCenter.com. This evolved into JustZip.com and JustZipPages.com respectfully.
JustZip.com attracts focused local consumer traffic and allows area businesses to promote their goods and services with inexpensive classified ads and coupons, as well as business-class web pages hosted on JustZipPages.com. “JustZip’s” array of services helps to level the Internet’s playing field for small businesses by providing quality, professional marketing with costs below traditional pricing models. This allows JustZip’s varied clients to compete with national chains and e-commerce companies without needing the same substantial marketing and advertising budgets of the “big guys”.
 Craig Schomp - Chief Technical Officer
Craig comes from the computer networking industry, having worked for industry leaders such as the Digital Equipment Corporation, Cabletron Systems and Cisco Systems. Craig has also been involved with several company startups including Top Layer Networks in the data security space, Legra Systems in the WiFi infrastructure space and Radianse in the healthcare active RFID location services space. Craig has also had consulting roles with Wyeth Bioinformatics, Bernardi Honda and Concord Academy and as a TaeKwonDo black belt, Craig ran a martial art studio for nearly five years. With an electronics degree from the University of Limerick, Ireland and a more than 20 year career as a software engineer, Craig's insight and passion in identifying new technology trends gives the JustZip organization the direction it needs to provide our customers with the technology they need to stay ahead of their competition. In 2002, Craig co-founded the Neighborhood Advertising Company with our CEO, which in stealth mode developed TheHood.com, a local Internet marketplace, the foundation for JustZip.com.
Lawrence Cardani - Chief Information Officer
Larry Cardani is a co-founder and the Chief Information Officer of JustZip.com, the online marketplace that is “Local. Fast. And FREE.” In his role as CIO, Larry is responsible for architecting and maintaining the major software systems that support the look and feel of JustZip.com’s and JustZipPages.com’s online presentation, and their portfolio of service offerings.
Larry has a BS and a Master's degree in Computer Science from Worcester Polytechnic Institute. He brings over 20 years of software and systems development experience at both large and small firms plus his entrepreneurial talent with startups to the executive team at JustZip.com.
After graduating, Larry’s diverse technical career matured with an eight year stint developing software products for Digital Equipment Corporations’s Networking group in Littleton, Massachusetts. In 1994, he joined Electronic Retailing Systems (ERS), a small firm that produced an electronic shelf label system for the retail industry. As a Principal Software Engineer at ERS, Larry was a co-architect of ShelfServer™, their Electronic Shelf Label system (ESL). ESLs were designed to display retail pricing information and is used in several New England supermarket chains. Along with developing ESLs, Larry gained a broad view of the customer base and helped produce functional specifications and marketing requirements. In 2001, Larry and a colleague co-founded Integrity Software Professionals, a consulting firm that services the retail customers that utilize ESLs and the ShelfServer™ software.
In 2002, Larry co-founded TheDirectoryCenter.com (TDC). He helped architect and implement the software that streamlined the web page creation process and hosting of an on-line business directory system. He also shared the role of marketing and selling TDC’s web pages services to local clients. Moreover, it was Larry’s initiative and persistence with Ed DeJesus, our CEO, that sparked the merger between TheHood.com and TheDirectoryCenter.com that evolved into JustZip.com and JustZipPages.com, respectively. The combination of JustZip.com’s and JustZipPages.com’s features and services brings the power of the internet to all businesses, small and large. Low-cost, professional, business-class web sites, along with JustZip.com’s localized, online communities, work to create and drive traffic to our local merchant clients.
Linda Cassidy - Vice President Customer Services
 Dave Barndt - Vice President of Information Technology
 John W. “Jake” Paine - Acting CFO
John W. “Jake” Paine is the acting CFO of JustZip.com, the online marketplace that is “Local. Fast. And Free.” After serving in the U.S. Navy, Jake graduated from Boston College in 1979, majoring in Accounting, Finance and Computer Science. Thereafter, he earned his Master of Science in Taxation from Bentley College. Jake earned his license to practice as a Certified Public Accountant in December 1983. He then worked 12 years for American Finance Group (an equipment lessor raising $600MM in equity through Reg. D and public offerings) in various positions (Controller, VP Tax and VP Business Development). He has held various securities licenses and oversaw and signed off on regulatory filings, including Forms 10-K, 10-Q and S-1.
In 1994, Jake founded General Business Consulting, Inc. to provide accounting, financial, tax, government reporting, systems development and team building advisory services to mostly start up, early-growth-stage and pre-offering client companies. These clients cover a broad industry spectrum, ranging from software development to manufacturing to Fortune 500 retail sales. He has held consulting and similar part-time CFO positions for Footstar, HandsFree Networks, Suisse American Products Group and Worldwide Forest Products, Inc.
 Khamseng “Seng” Varipath - VP of Video Productions
Seng Varipath joined JustZip.com in October 2006 as Vice President of Video Productions and Executive Producer of JustZipTV. Seng is also President of S.E. Entertainment (S.E.E) which he founded in 2005. He brings a broad background of film making experience including: scripting, producing, directing, shooting and editing short films, music videos, commercials and Internet videos. He was executive producer of S.E.Tv, which promoted local underground artists and first aired on Myspace.com. S.E. Entertainment has been featured in Nomasonha Magazine and Fan Films Quarterly and several of their videos are airing on Rubyfilmz.com and Bostonrap.com. Prior to launching S.E.E, Seng spent 5 years in sales and management with BlockBuster Video where he developed his passion for film making and honed his technical and business management skills.
In his role of VP and Executive Producer, Seng will produce a series of entertainment programs to be aired on JustZipTV. These programs include: JZ All access, Viewpoints and hot social topics, JZ Underground Access featuring local artists, and VJOC, Best Video Jockey on Campus Contests, to be shot on location at colleges initially in New England and later nation wide.
 Nicholas “Nick Dz” DeJesus - VP of Business Development, JZTV
Nick DeJesus is Vice President of Business Development, Video Services. Nick brings a well-rounded background of sales, business management, video production and stage performance to JustZip.com. He is co-founder of S.E. Entertainment and President of Nick Dz Productions, where he co-hosted Underground Access, which debuted in 2006 on MySpace.com. In addition to launching his video career both in front of and behind the camera, he worked full time as a Business Pension Analyst for Fidelity Investments.
Nick earned a Bachelor of Science degree in business management at the University of Massachusetts, Lowell, while holding down several jobs developing his sales and management skills at BlockBuster Video, Circuit City, and JustZip.com. In his role as VP Business development of Videos, he will be responsible for driving video commercial sales, producing Underground Access on JustZipTv and co-hosting programs including Best VJ on Campus contests.
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